by nature

Green is the new black:
the growing trend for
vegetable product

Download for free

Smoothies, soups, ready-made dishes… More than ever, vegetable products are everywhere. But what do your consumers expect in terms of taste, claim and functionality?

What are the biggest trends for the vegetable products’ market and how will they evolve in 2018? With the help of our team of experts, our researches and our insights on the market, here is an overview of 2018 trends.

Download now


The vegetable comeback

The veggie movement is growing in Europe and in the US. Simultaneously, vegetables tend to invade all of our daily products (smoothies, soups, gazpachos, etc.). But how is this trend expanding worldwide?

The 2018 taste trends

Authentic tastes, intense flavors, real aromatics… Your consumers seek natural vegetable products. How are the brands responding to this new demand?

Trust, at the center of the consumer’s experience

As consumers become more food aware, trust now plays a major role in their relationship with the brands. Ethical sourcing, clean labels… How to build a trustworthy bond between customers and brands?

DIANA FOOD Web Site General Terms and Conditions of Use

This website is the property of Diana Food SAS, with a capital of 9,511,920.00 EUROS whose registered office is 5, rue de la Gare – 35560 Antrain - France registered at RennesRCS under number 308 235 175. Intracommunity VTA number FR75 308 235 175 Tel: +33 (2) 99 98 40 77 - contact@diana-food.com Publication Director: Mr. Yannick RIOU

I) Terms and Conditions of Use


“Company”: means the member companies of the Diana Food namely: Diana Food SAS, whoseregistered office is5, rue de la Gare – 35560 Antrain - France , and their Affiliates. « Affiliates»: mean an individual, trust, business trust, joint venture, partnership, corporation, association or any other entity which (directly or indirectly) is controlled by, controls, or is under common control with a Party. For purposes of this definition, the term “control” (including, with correlative meanings, the term “controlled by” and “under common control with”), shall mean the possession (directly or indirectly) of power to direct or cause the direction of the management or policies of the applicable Party.


By using this web site you agree to the terms and conditions expressed hereunder. These apply exclusively to your access to, and use of, this web site and do not alter in any way the terms and conditions of any other agreement you may have with the Company.

Internet host

The Internet hosting entity which is responsible for the direct and full-time hosting the portal is: TRIMARAN whose registered office is 97, rue Jean Jaurés – 92300 Levallois-Perret, represented by MR. Olivier Emery registered with the RCS Nanterre number B38103415600038.


Address technical questions, comments as well as general questions about the Diana Food web site to Diana Food Communication and other requests as indicated in the followings paragraphs.


Except as otherwise provided in a separate written agreement between you and the Company, you agree that any materials, including but not limited to questions, comments, suggestions, ideas, discoveries, plans, notes, drawings, original or creative materials, or other information, provided by you in the form of email or electronic submissions to the Company, or postings at this web site, are non confidential and shall become the sole property of the Company  to the fullest extent permitted by applicable law. The Company shall own exclusive rights and shall be entitled to the unrestricted use of these materials for any purpose, commercial or otherwise, without acknowledgement or additional compensation to you. In the event applicable law operates to prevent the Company from becoming the sole owner of any such property, then this provision shall be effective as granting to the Company  (with unfettered rights of assignment) a perpetual, worldwide, paid-in-full, nonexclusive right (including any moral rights) and license to make, use, sell, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, communicate to the public, perform and display the content (in whole or in part) worldwide and to incorporate it in other works in any form, media, or technology now known or later developed, for the full term of any rights that may exist in any such material.

Copyright, trademarks and permissions

You acknowledge that the Company or third party granting rights to the Company, hold title to all materials on this site, which are the copyrighted works of the Company or such other third party, with all rights reserved. Such materials include but are not limited to design, text, graphics, files, photographs, video and audio clips, and the selection and arrangement thereof. The Company authorizes you to view and use the web site with the followings restrictions: i) use must be solely for your personal informational and noncommercial use; ii) downloading is limited to one electronic or hard copy of limited portions; iii) each page downloaded must include this copyright statement displayed in a prominent position; iv) materials cannot be modified, forwarded, displayed, distributed, performed, or published in any media without the prior written permission of the Company. You may not frame or use framing techniques to enclose any portion of this site without the express written consent of the Company. You may not use tags or any other hidden text using the Company name or trademarks and services marks without the express written consent of the Company. No commercial use of the information on or under this web site is licensed or permitted. The use of automated systems (robots, spiders, or any other data-mining or similar data-gathering and extraction tools) to access, acquire, or download information on this web site is expressly prohibited where such systems are employed in connection with commercial objectives, or in a fashion that directly or indirectly violates the privacy interests of any individual. The word “DIANA” and its derivatives, the logoson this web site, the products and services described in this web site and the distinctive designation of such products and services are trademarks, trade names, or service marks of the Company and its licensors, or are the property of their respective owners. These marks may not be copied, imitated or used, in whole or in part, without the express prior written permission of the Company or their respective owners, and then with the proper acknowledgements. In addition, page headers, custom graphics, button icons, and scripts may be service marks, trademarks, or trade dress of the Company, and may not be copied, imitated, or used, in whole or in part, without the prior written permission of the Company.

Forums, interactive areas, postings and feed back

You agree not to upload to, distribute, or otherwise publish through this web site any content that is unlawful, libelous, defamatory, obscene, pornographic, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory, or otherwise objectionable, or that would constitute or encourage criminal offense, violate the rights of any party, or otherwise create liability or violate any law. On this site you cannot, without the express written approval of the Company, distribute or publish promotions, advertising or solicitations for funds, goods, or services. You shall remain solely liable for the content of any messages or other information posted by you on this web site, and the Company takes no responsibility and assumes no liability for the content of posted or uploaded materials. The Company reserves the right, in its sole discretion, to remove or edit any material posted by you that is determined to be harmful, offensive, or otherwise inappropriate.

Copyright infringement by postings

By posting software or other content to this site, you warrant the Company (and we rely on this warranty) that such items are known to you to be free shareware or otherwise in the public domain, and you agree to indemnify us against all claims, damages, or losses arising from an action alleging infringement of copyright or other proprietary rights in such work. We undertake no duty to determine the validity of any claim of copyright. Upon receiving written notice to Diana corporate communications that any items posted on this site is believed to infringe a copyright or other proprietary right, we will remove said work and will not permit its reposting. We make no warranty as to the currency, operability, or fitness for any particular purpose of any shareware software posted to this site, and we will assume no liability for any losses or damages alleged to arise from use of or reliance on such software. We undertake no duty to determine the currency, operability, or fitness for any particular purpose of any shareware software posted on this site.

The Company software

Any software of the Company, including any files, images incorporated in or generated by the software, and data accompanying the software (collectively “Software”), that may be made available on this web site is licensed to you by the Company for your personal, noncommercial use, and no ownership rights pass to you. You shall not copy, distribute, sell, modify, transfer, decompile, reverse engineer, disassemble, or create derivative works from any Software.


The Company makes no claim or representation regarding, and accepts no responsibility for the quality, content, nature, or reliability of web sites accessible by hyperlinks from this web site, or web sites linking to this web site.

Financial-material disclosure

This web site together with any documents issued by the Company and available through this web site may contain statements that constitute forward-looking statements. Those statements may appear in a number of places in this web site (together with any document issued by the Company and available through this web site) and can be identified by the use of forward-looking terminology such as “believe”, “expect”, “plan”, “may”, “will”, “should”, “anticipate” or similar statements or the negative thereof or other variations thereof. Such forward-looking statements include, without limitation, statements made as to the future operations, costs, capital expenditures, cash flow, improvements in infrastructure, distribution, and replenishment systems and operating efficiencies, sales and earnings estimates or trends, and expansion plans and projections. Such forward-looking statements are based on current expectations and by their nature involve known and unknown internal and external risks, uncertainties, and other factors that may cause the actual results, performance, or achievements to be materially different from those expressed or implied.


This web site and the materials under this web site are provided on an “as is” and “as available” basis without warranties of any kind, either express or implied. The Company disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, title, and non infringement. The Company does not represent or warrant that material in this web site are accurate, complete, reliable, current or error-free. The Company does not represent or warrant that this web Site or its server(s) are free of viruses or other harmful components. The Company reserves the right to change any and all content contained on this web site at any time without notice. References to any products, services, processes, or other information, by trade name, trademark, manufacturer, supplier, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation thereof by the Company.

Limitation of liability

In no event shall the Company be liable for any direct, special, indirect, or consequential damages, or any other damages of any kind, including, but not limited to, loss of use, loss of profits, or loss of data, whether in an action in contract, tort (including but not limited to negligence), or otherwise, arising out of or in any way connected with the use of this web site or the materials contained in, or accessed through, this web site.

Applicable law

The laws of France shall govern the construction and interpretation of these Terms and Conditions and the rights of the parties hereunder. By accessing or placing orders under this web site, you acknowledge that you have read, understood and agreed to be bound by these Terms and Conditions and by all applicable law and regulations. Visitors who do not agree with these Terms and Conditions should not access or place orders through this web Site. Any controversy or claim arising out of or relating to your use of this web Site or any services provided hereunder shall be settled by binding courts to be held in the French language in Rennes, France.


Notwithstanding any of these Terms and Conditions, the Company reserves the right, without notice and in its sole discretion, to terminate your license to use this web Site and to block or prevent future access to and use of this web Site.


If any provision of these Terms and Conditions shall be deemed unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from these Terms and conditions and shall not affect the validity and enforceability of any remaining provisions.


It is at the express consent of the parties that the present Terms and Conditions are written in English.

Changes of the Terms

The Company reserves the right to change, modify, or update these Terms and Conditions of use, at any time, without notice. The date of the latest update is presented below.

II) The Company privacy policy statement

The privacy principles and procedures set forth below are intended to tell you how the Company collect, use and distribute user information via our primary public web site (www.diana-food.com). This statement also applies generally to all web sites operated by Choisissez un élément. (and its Affiliates). This statement does not cover information collected from sources other than Choisissez un élément.

1) Types and uses of personal information

If you use this web site, personally identifiable information about you may be collected and processed by the Company employees. In general, we only collect such information (such as your name, address, phone number, e-mail address, and type of business) when you knowingly provide it to us. Additionally, the Company may automatically collect or process personally identifiable data (such as your internet domain or IP address) as part of the operation of this web site or during the course of your activities on or use of this web site. In nearly all cases, this data may be collected or processed by, and transferred to, the Company facilities in France and in other countries where the Company does business; the date is then subjected to the legal systems of those countries. By using this web site (which resides in part on servers located in France), you unambiguously consent to any collection, processing, transfer or use of any personal data. If you do not consent to any collection, processing, transfer or use of such information, please discontinue use of this web site.

2) Sharing with Affiliates

We share so much of our data, including personally identifiable information about you, with our Affiliates throughout the world. To the extent that these entities have access to your information, they will follow privacy practices no less protective than our practices described in this document, to the extent allowed by applicable law.

3) How personal information is shared with third party

Without the user’s consent, the Company will not sell trade or disclose the user’s personally identifiable information to third parties that want to market products to the user. However, the Company may disclose information to third parties assisting us to carrying out a transaction or providing a service to you (e.g. packaging, sending and delivering purchases and information to you, clearing credit card transactions, or performing statistical analyses of our services), or in connection with merger and acquisition discussions. Additionally, the Company may disclose information when required by subpoena, search warrant, or other legal process, or in response to activities that are unlawful or a violation of the Company rules for use of the web site, or to protect and defend the rights or property of the Company.

4) Modifications to statements

The Company reserves the right to change, modify, or update this statement at any time without notice. We indicate the date of the current statement below, so you know when it was last updated.

5) Access and accuracy

The Company wants to maintain only accurate information about users of the site. You can request individual information that has been gathered about you by contacting the Company. Upon receipt of appropriate identification information, the Company will provide you with access to the personally identifiable information that it maintains about your use of the Company and its Affiliatesweb sites or which you have supplied to the Company via a Diana Web Sites. If you find actual inaccuracies, please notify the Company so that they may be corrected.

6) Linked Web Sites

We provide links to third party Sites. Since we do not control these web sites, we encourage you to review the privacy statement posted on these (and all) third party sites. The Company is not responsible for the privacy statements or practices of sites and services controlled by other companies or organizations.

7) Use of cookies

The Company may use “cookies” in connection with operation of its web site. Cookies are small pieces of information that are stored on your computer by the web site server the Company. Cookies are used for record-keeping purposes ― the stored information can be retrieved by the web site server of the Company when you return to the web site. This allows the Company to personalize or regulate the use of the site, and also permits the Company to automate the access and data-entry functions of the site (e.g. login information), to store on-line ordering information for purchases you may make while visiting the site, and to tailor the appearance or presentation of the site to your preferences or interests. In general, we do not use cookies to track the navigational habits of identified users without the user’s consent. If you visit our sites to read or download content, much of the information we do collect is statistical only (e.g., the domain from which you access the Internet, the date and time you access our site, and the Internet address of the web site from which you linked directly our site) and not personally identifiable. We use this information about the number of visitors and their use of the sites in aggregate form to make our sites more useful and attractive to you. The use of cookies is common in the industry, and they are used at most major web sites. Cookies will not be used to pass any information from your computer except the specific information placed into the cookies from one participating Diana Web Site when the cookie is retrieved by another participating Diana Web Site. You may wish to adjust your Web browser to inform you whenever a cookie is to be used, or to reject all cookies automatically. However, if you elect not to accept cookies, some parts of the web site may not function properly or permit access.

8) Contact information

Customers should direct comments or questions regarding this statement to the representatives of the Company, employees to their Personnel representative; all other inquiries should be directed to legal@diana-group.com.